Fashion and clothing stores

Social media automation for fashion stores that sell in the chat

Every new piece brings the same questions: which sizes, which colours, how to order. Kwamle Media answers them under the post and in private, then takes the order in the chat.

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Comments · New collection
Love this dress! Do you have it in medium, in green?
Hi Lina! Medium comes in green and navy. I sent you the product card in a private message.
Green please. Is there a code for a first order?
Yes, the code is in your message. Pick your size on the card and check out right there.

A new collection post brings a wave of comments, and almost all of them ask the same things: size, colour, price and how to order. Answer late and the buyer scrolls on to the next store. Social media automation for fashion stores with Kwamle Media replies to each comment, sends the right product card in a private message and lets the buyer choose a size and pay without leaving the chat.

Your pieces live in one store with sizes, colours, coupons and shipping by region. The AI writes in your label's voice, whether that is playful streetwear or quiet tailoring, and your team sees every conversation in one place.

How it works

  1. Build your catalogue with sizes and colours

    Add each piece as a product with variants for size and colour, sorted into categories such as dresses, abayas, shoes or kids. Create coupon codes for launches and first orders. The same store can also run on your own domain.

  2. Give the AI your size guide and style

    In AI Studio, add your size notes, fabrics, care tips and your exchange rules in your own words. Set the tone of the brand and the words it never uses, so every reply sounds like your shop.

  3. Turn comments into private messages

    Pick the posts and the trigger words, such as "size", "price" or "link". Each comment gets a short public reply, and the person gets the product card privately. This works on new and old posts, on your pages and on Instagram alike.

  4. Schedule the collection drop

    Upload the photos and Reels of a new collection in one go. Captions are written from each post's content, hashtags come from your page's hashtag bank, and the posts are spread across the hours your audience is active.

  5. Follow up with the buyers who asked

    Tag people by what they asked about, then send a broadcast to subscribers when a piece comes back or a sale starts. Before an order ships, the buyer confirms it on WhatsApp, and shoppers who leave a cart halfway get a reminder there.

Who it is for

Clothing and accessory sellers whose posts get more "size?" and "colour?" than anyone can answer by hand.

  • Women's and men's clothing stores that post new pieces every week.
  • Modest fashion and abaya brands that get detailed questions on cut and fabric.
  • Shoe and bag stores where every model comes in many sizes or colours.
  • Kids' clothing stores whose buyers ask about ages and sizes.
  • Boutiques and small labels that release small, limited drops.
  • Vintage and pre-loved sellers with one-of-a-kind pieces that sell to the first buyer.
  • Jewellery and accessory shops with many variants of the same design.

Questions about automation for fashion stores

Can the bot help a customer pick a size?

It answers from the size guide you wrote in AI Studio. You can also build a flow that asks for height and usual size, stores the answers and passes them to your team.

Can I send a coupon to people who comment?

Yes. The private message that follows a comment can carry a coupon code from your store, for a launch or for a first order.

Can I schedule Reels for a new collection?

Yes. Upload the Reels and photos together, and the scheduler spreads them across the day with captions written from each one's content.

What about exchange and return questions?

The AI answers with the exchange rules you wrote, in your own words. Anything unusual goes to the unified inbox, where a person on your team takes over.

How do I avoid fake orders?

Every order can be confirmed on WhatsApp with one tap before it ships. You only send out parcels that a real buyer confirmed.

Will it answer buyers in their own language?

Yes. Tell the AI to reply in the language each customer writes in, so a buyer abroad can ask about sizes in their own words. List your product names in the instructions so they stay as you wrote them.

Try it on your own channels

Start your free trial and set up your first automation in minutes.