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Comment to DM

Comment to DM, from a public comment to a private sale

A comment shows interest, but a sale needs a private conversation. Kwamle Media replies under the post and opens that conversation for you, with the link, the product or the next question.

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Comment to DM · Launch post
GUIDE
Sent! Check your messages, Maya. The free styling guide is waiting for you there.
Got it. Do you have the dress from the photo in medium?
Yes, medium is available. Here is the product card. Want to order it right here?

Comments are public, short and easy to miss. People type "price", "link" or "me" and then wait. If they only get a reply in the thread, the conversation stops there. Comment to DM with Kwamle Media turns that public moment into a private one: the person gets a short reply under the post and, at the same time, a private message that moves them to the next step.

Use it to share a link, send a product card, deliver a free guide or ask for an email. You choose the post, the keyword and what happens in the message.

How it works

  1. Ask for a keyword in your post

    Write a clear call to action in your caption, such as "comment GUIDE to get it" or "comment SIZE for the size chart". Then set that word as a trigger on the post.

  2. Write both replies

    Prepare the short public reply that others will see, and the private message with the real content: a link, a product card or a question. The AI can write the public reply to fit each comment, so the thread does not look copied.

  3. Collect what you need

    On Facebook, the private message can continue into a Messenger flow that asks for an email or a phone number and saves the answer. You can also tag each person, for example by the post or keyword that brought them.

  4. Send leads where you work

    Export new leads to Google Sheets, sync them to your CRM, or pass them to another system with a webhook. Your team follows up from the unified inbox.

Who it is for

Anyone who uses posts to start conversations, not just to collect likes.

  • Stores launching a product that want every interested comment to see the product card.
  • Course and coaching businesses that give a free guide in exchange for an email.
  • Event organisers who send the sign-up link to everyone who asks.
  • Service businesses that turn questions in the comments into booking requests.
  • Marketing agencies running comment campaigns for several clients.

Questions about comment to DM

How is this different from a normal comment reply?

A normal reply stays in the thread. Comment to DM also opens a private conversation, where you can send links, products and questions, and where the person can buy or leave their details.

Does it work on Facebook and Instagram?

Yes. You can run comment-to-DM on both, from one dashboard and with the same brand voice.

Can I use it on posts I published before?

Yes. Comment campaigns run on old and new posts, so a popular older post can keep sending people into private conversations.

Do I have to use a keyword?

No. You can trigger on a specific word, or let the AI read each comment and answer what it asks. Filters let you skip comments you do not want to answer.

Where do the contacts I collect go?

They stay with the conversation in Kwamle Media, with the tags you set. You can also export them to Google Sheets or sync them to your CRM.

Can I measure the results?

Analytics show campaign performance and conversion rate, so you can compare your comment campaigns and keep the ones that work.

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More solutions

Facebook comment replies

An AI reply under every comment, a private message to every buyer, on new and old posts alike.

Instagram DMs

Answer every Instagram DM and story reply right away, in your own tone, with your team one click away.

Messenger store bot

A Messenger bot that shows your products, answers questions and collects the order inside the chat.

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