Instagram comment replies

Instagram comment auto reply in your brand voice

A Reel brings questions about sizes, stock and delivery while you are handling orders. Kwamle Media replies in your brand voice and helps people ready to buy continue in a private conversation.

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Instagram · From comment to DM
Is the jacket in this Reel available for delivery to Toronto?
Hi Emma, yes. Would you like the size guide in a private message?
Yes, please. I would like to order the blue one.
I've sent you the size guide. Reply there with the size you need.

Questions about sizes and delivery can pile up under a product photo or Reel while your team handles orders. Instagram comment auto reply in Kwamle Media answers in your brand voice, with keyword triggers for common requests and AI replies for other questions.

You can run reply campaigns on old and new posts, including posts that still attract questions after a launch. When a commenter wants to buy, comment-to-DM can move the buying details into a private conversation.

How it works

  1. Connect your own Instagram account

    Use the platform's official login to connect your business's own account. Kwamle Media uses the official API to manage the comments and conversations you authorize.

  2. Set the voice for your replies

    In AI Studio, set your tone and language. Give clear instructions about how your business answers customers, such as using a short greeting and keeping replies focused on the question.

  3. Choose posts, keywords and filters

    Run reply campaigns on old and new posts. Add keywords such as "size" or "details" to trigger answers to common requests. Use keyword filters and spam blocking to skip unwanted or rude comments.

  4. Answer publicly, then send buying details privately

    Give the commenter a short public answer. When someone asks to buy, send the details in a private message where Instagram permits it. Once the customer replies there, continue the conversation under Instagram's messaging rules.

  5. Follow the conversation in your unified inbox

    Private conversations appear in the unified inbox alongside messages from your other channels. Your team can take over a chat when a buyer needs help, and the bot stays quiet in that conversation.

Who it is for

For businesses whose posts and Reels bring questions as well as views.

  • Online stores that answer questions about sizes, colours and availability under product posts.
  • Restaurants and cafés that share dishes in Reels and get questions about delivery or opening hours.
  • Course creators who use comments to answer questions about lessons and enrolment.
  • Service businesses that want interested commenters to discuss their needs privately.
  • Agencies that manage connected accounts for several brands and need each brand's replies to keep its own voice.

Questions about automatic comment replies

Can I use Instagram comment auto reply on Reels?

Yes. Kwamle Media can reply to comments under posts and Reels on your connected account, using your keywords and brand voice.

Does it work on old posts?

Yes. Reply campaigns cover old and new posts, so you can answer people who still ask about a product on an earlier post.

Can a keyword send buyers a private message?

Yes. A keyword such as "details" can trigger a public reply and a private message to the commenter, where Instagram allows it. For the conversation after the customer replies, see Instagram DM automation.

How do I skip spam and rude comments?

Use keyword filters for wording you do not want to answer, together with spam blocking. This lets you skip unwanted comments while keeping replies focused on customer questions.

Will the replies sound like my brand?

The AI uses the tone and language you set in AI Studio. Your rules come first, followed by saved answers, then AI replies. Keep the instructions specific to how your team speaks to customers.

Can my team take over from the bot?

Yes. Open the private conversation in the unified inbox and take over when the customer needs a person. The bot stays quiet for that chat while your team continues the conversation.

Try it on your own channels

Start your free trial and set up your first automation in minutes.