With WhatsApp Cloud API, a shop in Lisbon can receive a customer's delivery question in connected software and send its response back to the chat. Meta hosts this official messaging interface. The software connected to it provides the inbox and any automation the business chooses to use.
WhatsApp Cloud API
WhatsApp Cloud API is the official interface hosted by Meta for businesses to send and receive messages through connected software. Customer conversations must follow WhatsApp's consent and messaging rules.
How it works in Kwamle Media
Connect your own business account and number
Connect the account and number your business owns through the official login. The business connection uses the Cloud API to bring messaging into your dashboard.
Prepare replies to everyday questions
Write instructions for the AI and add sample answers about opening hours or delivery areas. Set the tone and language, then try common questions before enabling automatic replies.
Prepare templates for customer updates
Save templates for messages you send often, such as order updates. Use an approved template when resuming a conversation outside the reply window, and check the customer's permission before sending.
Share conversations with your team
The unified inbox brings your number's conversations alongside your other connected channels. Assign a chat to a teammate who can read its history and continue it. When a person takes over from the bot, the bot stops replying in that conversation.
Common questions
What does WhatsApp Cloud API do?
It lets business software exchange messages with customers through an official connection hosted by Meta. The connected software supplies the workspace for staff replies or automation; the API itself is the connection that carries the messages.
How does it differ from using the app on a phone?
In a phone app, staff read and type messages directly in its chat screen. With the API, connected software exchanges those messages and supplies the tools for staff replies or automation. The customer continues the conversation in WhatsApp.
When do templates and the customer-service window apply?
A customer's message opens a limited customer-service window, which restarts with each new message from that customer. During it, the business may reply without a template. Business-initiated conversations, including resuming contact outside that window, require an approved template. Check the platform's current official documentation for the window's duration and sending limits.
Does a customer's first message give permission for future updates?
It lets you respond to their enquiry; it does not mean they have agreed to unrelated future messages. Ask for permission that covers the updates you intend to send, and stop those messages if they opt out. An approved template does not replace consent.
Related solutions
Read on the blog
Confirm WhatsApp orders automatically, with a human backup
Put these ideas into practice
Create a Kwamle Media account to get started.