A shop in Lisbon may have several customers waiting for the same jacket to return to stock. A broadcast message shares the restock news with those who contacted the shop and agreed to receive that update. The business chooses a relevant audience and respects each person's decision to stop receiving messages.
Broadcast message
A broadcast message is one message sent to a chosen group of contacts who agreed to hear from a business. It shares a relevant update while respecting opt-outs and the messaging rules of each platform.
How it works in Kwamle Media
Connect your own business accounts
Link the accounts your business owns through each platform's official login or API. Choose a connected channel that permits the message you want to send to your selected contacts.
Choose existing contacts with tags
Use tags such as "restock updates" to select contacts whose earlier conversation fits the announcement. Include only people who agreed to receive that type of message and whom the channel allows you to contact. Review the audience and exclude anyone who has opted out, even if their tag matches.
Prepare and schedule the message
Write the update and choose its send time with broadcast campaigns. For updates a contact wants regularly, use the recurring notifications described in follow-up messages and reminders. Check consent and channel rules before each send.
Continue replies in the unified inbox
Customer replies arrive in the unified inbox, where your team can continue each conversation. If a customer needs personal help, a teammate can take over from the bot, which stops replying in that chat.
Common questions
What does broadcast message mean?
It means sending the same update to a selected audience that has opted in. A shop might announce a restock, while a class organiser might share a timetable change with participants who asked for updates.
Can I send a broadcast to everyone in my contacts?
No. Send only to people who have contacted your business, agreed to receive the type of update you are sending and remain eligible under the channel's rules. A saved contact or a matching tag does not replace that agreement.
How should a business handle an opt-out?
Make it clear how recipients can ask to stop receiving updates. Exclude anyone who opts out from future broadcasts and recurring reminders, even if their interests still match the audience.
Are broadcast messaging rules the same on every platform?
No. Each platform sets its own requirements for consent, message types and when a business can send. Before preparing a broadcast, check the platform's current official documentation and confirm that both the audience and the message meet those requirements.
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